This is a planning note for our wholesale buyers: how Hengdian (HD) Jewelry releases new ready-to-ship designs, how you receive them, and how much lead time each type of order actually needs. Everything below describes the operating rhythm we run on 18K gold plated brass jewelry set with AAA cubic zirconia.

New Stock Lands Every Week

Our ready-to-ship range is not a seasonal one-off drop. New designs are added to the in-stock catalog every week, drawn from a pool of more than 40,000 ready-to-ship styles with 500+ new designs introduced each month. If you are building an autumn or pre-holiday assortment, you can buy against live stock at any point in the month rather than waiting for a fixed launch date.

Cycle Catalogs Instead of Batch Codes

We do not issue batch codes for new releases. Instead, the new designs produced over each release cycle are collected into a new-arrival catalog and sent to our customers for review. That catalog is the single reference you need — there is no code to track and no window that closes on you.

• How you receive it: ask your account contact to add you to the new-arrival catalog list, and each cycle's catalog will reach you as it is published.
• What is in it: the styles released during that cycle, with product codes you can order from directly.
• How to order: shortlist from the catalog, request samples if needed, then place the order against live inventory.

Lead Time: Stock Orders vs. Custom Requests

The two order types run on very different clocks. Stock orders follow the weekly rhythm above. Custom requests need planning room on our side, so we ask buyers to open that conversation about two months before the target delivery window.

A Simple Way to Work With This Rhythm

1. 1
   Get on the catalog list. Ask to receive the new-arrival catalog for each release cycle instead of checking back manually.
2. 2
   Shortlist from the cycle catalog. New stock is added weekly, so your shortlist can be refreshed at any point without waiting for a launch date.
3. 3
   Sample before you commit. Request 5–7 free samples of shortlisted styles; freight is collected and samples ship from Guangzhou.
4. 4
   Book custom work two months out. If your project needs custom development rather than in-stock styles, open it about two months ahead of your target window — custom orders start at 120 pieces per design, and anything below that carries a tooling (mold) fee set by the size and complexity of the design.

Note on Scope

This news post covers our ready-to-ship wholesale fashion jewelry line — brass-based 18K gold plating at 0.1–0.3 micron, set with AAA cubic zirconia. It is a B2B planning update and does not cover our separate custom 925 silver line, which runs its own order process. If you are sourcing the silver line, please reach us through the regular inquiry channel for that program's specifics.