There are many kinds of jewelry, and the production and processing technology and production cost of each jewelry are also different. Brass, for example, is cheap to produce, while gold plated jewelry is expensive. It is necessary to consider the production and processing technology and production cost of the enterprise, choose jewelry categories and products that can adapt to the manufacturing capacity and financial status of the enterprise, and ensure that they have certain market value and competitiveness.
Ⅲ.Enterprise advantages and specialties
Each enterprise has its own advantages and specialties, for example, the enterprise has unique design concepts, technical equipment, channel resources, etc. When choosing jewelry categories and products, it is necessary to analyze and evaluate the advantages and strengths of the enterprise, and choose jewelry categories and products that can give full play to the advantages and strengths of the enterprise, so as to improve the core competitiveness and market share of the enterprise.
Ⅳ.Quality and brand
When choosing jewelry categories and products, you need to pay attention to product quality and brand building. Product quality is one of the most important key factors in the jewelry industry. High-quality product quality will win the trust and support of more consumers. Brand building is also one of the core competitiveness of the jewelry industry, and companies with independent brands occupy a larger market share in the market. When choosing jewelry categories and products, you need to combine your own capabilities and market demand to effectively improve jewelry quality, brand influence and market reputation.
To sum up, determining the jewelry category and products to be operated needs to consider multiple factors such as market demand, production and processing technology and production costs, enterprise advantages and specialties, quality and brand. These factors should be considered comprehensively when choosing, and a reasonable and feasible development strategy should be formulated to ensure that enterprises can gain sustainable development advantages in the jewelry industry.