There is no fixed date. Timing depends on skin chemistry, climate, storage and, above all, how often a piece is worn. In normal daily wear the pattern is fairly predictable, and understanding it lets you set honest expectations with your own customers instead of guessing.

A piece worn twice a week and rested in dry storage lasts far longer than the same piece worn daily to the gym, the pool or the shower.
Higher acidity in sweat reacts faster with the brass base, so two wearers of the same style can see different results in the same month.
Humidity, salt air and sulfur pollution all speed oxidation. Buyers in tropical or coastal markets should plan for shorter intervals.
A thicker gold layer takes longer to breach. Hengdian (HD) Jewelry applies 0.1-0.3 micron 18K gold as our own standard, and custom thickness is available on request.

See the available 18K gold plated styles, read about our production standards, or check the full FAQ list.
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