Gold plated jewelry wears off when the thin outer gold layer is removed, exposing the brass. This differs from fading and blackening (tone and oxidation). Knowing what erodes the plating sets realistic buyer expectations.
The most common cause. Daily rubbing against skin, clothing, and surfaces wears the plating at contact points: inside ring bands, behind posts, near clasps. A thinner layer wears faster.
Perfume, lotion, chlorine, and acidic sweat break the plating down. Wear differs between wearers because skin pH varies. Remove pieces before swimming, exercising, or applying cosmetics.
Thickness drives wear life. Our own standard 18K gold plating over polished brass is 0.1 to 0.3 micron, checked across five lines at our Haifeng factory in Shanwei, Guangdong, with a second check at our Guangzhou warehouse. This is our own standard, not an industry figure. Custom thickness is available on request via our contact page.
At our Haifeng factory in Shanwei, we run five production lines, then a second check at our Guangzhou warehouse. Pieces are lead-free with controlled nickel release within REACH limits, backed by SGS, REACH, CE, and Gold Product Integrity Enterprise.
Wipe with a soft cloth, store dry, away from chemicals. Rotate styles instead of wearing one daily. Our 40,000+ ready-stock designs (500+ new monthly) at our product list ease rotation: 6 to 12 pieces per style, 36 for HAI-coded items, 120 for custom 18K gold plated orders.
We provide free samples (5 to 7 pieces, shipping prepaid by you) to test wear in your market. For bulk pricing or custom thickness, send us an inquiry.
Questions about plating thickness or custom orders?
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